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eCommerce marketing
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How to Add a Video to Your Amazon Product Listing

Having high-quality product listings on Amazon is crucial for success in eCommerce. One way to significantly enhance your product’s appeal and increase conversion rates is by adding a video to your Amazon listing. Videos allow potential custome...

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Digital Marketing
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What is a Digital Creator on Facebook? Your Quickstart Guide

Young people may prefer YouTube, TikTok, and Instagram, but Facebook remains the largest social media platform today, with over 3 billion monthly active users. And while many creators today operate on other platforms, Facebook’s diverse user base a...

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Digital Marketing
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Marketing to Gen Z: Everything You Need to Know (+ Examples)

There are around two billion Gen Zers in the world today. That’s 30% of the global population that will soon account for 27% of the workforce. With Gen Z becoming a key demographic with money to spend, businesses need to figure out how to cate...

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User-generated content
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42 Surprising UGC Statistics You Can’t Afford to Ignore

As the (digital) world becomes increasingly crowded, distinguishing your brand hinges on authenticity and engagement—two areas where UGC excels. This list of statistics not only highlights UGC’s undeniable impact on consumer trust and purchas...

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